Booba enters the legal cannabis market in collaboration with T.H. Seeds under the brand PRT.LAB
Paul RoyerFollow us on 
French rap star Booba teams up with legal cannabis brand T.H. Seeds to create his PRT.Lab brand.
Iconic rapper Booba, real name Elie Yaffa, continues to expand his empire beyond music. Having made his mark in many fields, including fashion, beverages and even film, he's now venturing into a surprising industry: that of cannabis and CBD. Let's discover his new entrepreneurial project, PRT.LAB.
Bold diversification after three decades of success
With a rap career spanning almost thirty years, Booba is renowned for his ability to innovate and diversify. From “Mauvais Å’il” to “Trône”, his albums have seduced several generations while giving him the notoriety needed to explore new horizons.
The French star is no stranger to business. Between his own Ãœnkut clothing line and his investments in the beverage sector with his DUC whisky brand, Booba has long proved that he possesses a sharp entrepreneurial spirit. Nor is Booba the only international celebrity to invest in the cannabis market, with MMA stars such as the Diaz brothers.
PRT.LAB: a strategic entry into the cannabis market
Booba announced the creation of the cannabis and CBD brand PRT.LAB during a recent podcast. This ambitious project represents a logical next step in the evolution of Booba's business portfolio.
Under the PRT.LAB banner, Booba offers three exclusive THC flower strains aimed at markets where recreational cannabis is legal. These varieties are meticulously selected for their cannabinoid content, distinctive taste and deep effects to satisfy the most demanding connoisseurs. 3 varieties have been unveiled: Mona Lisa, Game Over and 7G.
CBD products for strictly regulated markets
In regions where recreational cannabis remains illegal, PRT.LAB will introduce a range of CBD products, including flower and resin varieties as well as a CBD vape pen. This strategy makes it possible to penetrate a vast market without breaking local laws.
Impact on the cultural and economic scene
With the launch of PRT.LAB, Booba not only confirms his status as a cultural pioneer, but also as an astute entrepreneur. Through this project, he combines his passions for music and business innovation, creating a unique synergy that strengthens his influence.
Expanding into the cannabis sector represents a significant opportunity, especially at a time when many countries are relaxing their cannabis laws. For Booba, it represents not only a new financial adventure, but also a means of capitalizing on his public image.
Lifestyle meets music
Booba, known under the pseudonym “Duc de Boulogne”, perfectly integrates his musical universe with the development of PRT.LAB. The names of the new varieties reflect his artistic identity, ensuring cohesion between his musical career and his commercial activities.
To further promote its brand, PRT.LAB will also be offering exclusive products dedicated to cannabis enthusiasts and Booba fans. This includes accessories that will help expand its presence in the lifestyle market.
A complete and visionary artist
With PRT.LAB, Booba looks set to revolutionize the cannabis industry while solidifying his position as a cultural icon and innovative entrepreneur. His ability to merge various aspects of his professional life makes him a role model for many artists seeking to diversify their activities. As the cannabis market continues to evolve, we can expect to see even more surprising initiatives from this versatile artist.
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