CBD in Japan: the controversial substance gaining market share

Paul RoyerPaul Royer
Published on 30/04/2024

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The case of CBD in Japan remains controversial: the market is growing rapidly, but the legislative framework is evolving slowly.

Japan, known for its strict regulations on controlled substances, has made a legislative amendment concerning cannabis and its derivatives, including cannabidiol (CBD). This new direction is redefining the CBD market in the country, influencing both production and consumption.

Legislative reform and market opportunities

Cannabis legislation is evolving rapidly, particularly in Europe, with Germany's recent legalization of recreational cannabis and France's potential legalization of medical cannabis in 2025.

In Asia, too, things are changing, notably in Japan, which has taken a major step towards cannabis reform by amending its 75-year-old cannabis control law. An expected announcement from the Ministry of Health, Labor and Welfare (MHLW) is expected to set new standards for levels of THC, the psychoactive component of cannabis. These legislative adjustments, scheduled to be finalized this summer, offer unprecedented prospects for the CBD market in Japan.

The key players in this transformation

Yuji Masataka, a pioneer and expert in medical cannabis in Japan, is playing a crucial role in this paradigm shift. After meeting American expert Jeffrey Hergenrather, Masataka founded Green Zone Japan, a non-profit organization dedicated to promoting the recognition of medical cannabis. Today, he continues to advocate the potential benefits of CBD and other derivatives, while serving as vice-president of the Japanese Society for Clinical Research on Cannabinoids.

Impact on CBD production and distribution

Previously dominated by isolated CBD products, due to regulations requiring unobservable THC levels, the Japanese CBD market could see significant expansion. Current restrictions, which limit imports to products derived solely from cannabis stems and seeds, will be lifted, facilitating a diversification of available offerings, and an upward trend in the sale of CBD products in Japan is already beginning to be seen. Euromonitor International, a market research company, assumes a positive evolution of the sector with a change in consumer concerns, more health-conscious and therefore looking for alternatives to substances such as alcohol or cigarettes. In one of its reports, the firm predicts that CBD sales will exceed those of the black market by 2026.

See also: Cannabis, CBD, Laws, News

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Paul Royer

Paul Royer

CBD Expert EditorExpertise : CBD brand reviewer & product tester

Since 2019, I've been sharing my passion and in-depth knowledge on Miister CBD. My journey began with a personal quest for quality CBD products, leading me to discover numerous European and international shops and brands. I am not only an avid reader and researcher passionate about science and the latest technologies, but I also hold a degree in digital marketing. My regular attendance at conferences in Switzerland and cannabis-related events speaks to my commitment and expertise. My enjoyment in writing about innovations in the CBD sector aims to inform and educate, relying on a solid foundation of knowledge and a reliable reputation.

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